New in Agartala: shared packaging facility for SHGs — band sealing, induction sealing, shrink wrapping and label printing. See the facility →
Agartala · Kolkata +91 97749 73279 moumita@uthretail.com Register your SHG to sell →
UTH Retail — Marketplace of Rural India

Women-led · Udyam-registered MSME · Agartala & Kolkata

Every woman we train leaves with a product that sells.

UTH Retail is a livelihood enterprise led by women, working with Self Help Groups across Tripura. We train SHG women in trades the market wants, finish and package their products in our Agartala facility, and stay until those products reach a buyer.

  • TRLM training & implementing agency
  • Packaging facility in Agartala
  • Market linkage & buy-back
SHG women at a TRLM livelihood training in Tripura
Premium gift boxes made by SHG women in Charilam
Award ceremony at Saras Aajeevika Mela
1st Prize, Saras Aajeevika Mela 2025Won by an SHG we trained in water hyacinth craft
570+SHG women skilled
20+government-commissioned training batches
15+RD blocks reached
4districts of Tripura served
850premium gift boxes made in one packaging batch

What we do

One partner, from the first training day to the final sale.

TRLM units, BMMUs, DMMUs, CLFs, NFCs and individual SHGs come to us for different parts of the same journey. We can take on one piece or the whole chain.

Livelihood Training

Hands-on programmes for TRLM, DMMUs and BMMUs that end with finished, packaged products — not just certificates. Farm and non-farm trades, delivered at the block, in the local language.

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Non-Farm Livelihood Projects

We act as the implementing agency for SHG cluster enterprises, CLF and NFC units — selecting the trade, setting up production, training the women and building the market — under TRLM and other programmes in Tripura.

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Product Packaging

Bring your finished products to our Agartala facility. We seal, label, shrink-wrap and carton them with professional designs made for your group, so they leave ready for a shelf, a mela or an online order.

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Marketing, Market Linkage & Buy-back

Our market-linkage work gives SHG products several routes to buyers, so a group’s income never depends on a single village market.

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Raw Material Procurement

We source raw materials, tools and packaging materials in bulk for SHGs, CLFs and NFCs, so small groups pay closer to wholesale prices and get consistent quality.

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Stall & Pavilion Design

Design, fabrication and erection of themed stalls and state pavilions for Saras Aajeevika Melas, trade and commerce fairs and exhibitions — with display, lighting, branding and product curation.

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DPR & Project Consultancy

We prepare Detailed Project Reports and training proposals for SHG cluster enterprises, CLFs, NFCs and training programmes — in TRLM, DMMU and BMMU formats, with charts and clear budgets.

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Online shop for SHG products

Buy handmade products from women’s Self Help Groups of Tripura — or register your group to sell.

Visit the shop
SHG women of Jampuijala RD Block, Sepahijala, after a skill development training

“Every woman we train in Tripura already has skill, patience and a raw material growing a few steps from her door. What she has rarely had is a product the city wants, a package that commands its price, and a buyer who comes back.”

Moumita De, Managing Partner

Women’s entrepreneurship

Women at the centre of every programme.

Every participant in our programmes is a woman from a Self Help Group. Many had never earned an income of their own. After training they produce from home, sell as a group and, increasingly, bring other women into the work.

We are a women-led team ourselves, so we design programmes around how SHG women actually live: sessions that fit around the household, training in Bengali and Kokborok, tools that stay with the women, and a buyer at the end of it.

  • Trades chosen for demand, not because they are easy to teach
  • Practising artisans as trainers
  • Tools and a starter kit for every participant
  • Costing, pricing and quality built in
  • Packaging and branding before the last day
  • A route to market: melas, online, bulk buyers and buy-back

Our model

Most programmes stop on the last day of the course. Ours runs the whole value chain.

  1. Assess

    Study local material, SHG skills and market demand, then choose a trade that is not saturated.

  2. Skill

    Hands-on training by practising artisans, with tools and a starter kit for every woman.

  3. Produce

    Batch production during training, with quality standards, costing and pricing.

  4. Package & brand

    Boxes, labels, tags and a brand story that let the product command its price.

  5. Link to market

    Melas, e-commerce, bulk buyers, buy-back and our own shop.

Packaging facility · Agartala

A shared packaging facility for SHGs in Agartala.

SHGs, CLFs and NFCs can bring finished products to our facility. We seal, label, shrink-wrap and carton them, with professional designs made for the group. Your product leaves ready for a shelf, a mela or an online order.

Continuous band sealerInduction cap sealer for food productsShrink tunnel packagingProduct label printingSticker plotting and cuttingCan sealer
Packaging designed by UTH Retail for SHG products
Packaging designed by UTH Retail for SHG products
Packaging designed by UTH Retail for SHG products
Packaging designed by UTH Retail for SHG products

Shop · Handmade in Tripura

Buy directly from women’s Self Help Groups.

Handmade by women’s Self Help Groups and artisans of Tripura — bamboo jewellery, water hyacinth craft, pickles, candles, block prints and more. Every order pays the group that made it.

Visit the shop

Are you an SHG, CLF, NFC or artisan?

Register your group and we will package, photograph and sell your products online — the group is paid for every piece.

Register to sell

Government schemes

Government schemes for women entrepreneurs and SHGs

Plain-language guides to TRLM, Government of Tripura and central schemes — and how we help SHGs and women entrepreneurs use them.

All schemes
TripuraSHGs

Tripura Rural Livelihood Mission (TRLM)

TRLM implements DAY-NRLM in Tripura. It organises rural women into SHGs and federations, gives them capital support and bank credit, and supports farm and non-farm livelihoods, including the Lakhpati Didi campaign.

Read the guide
TripuraWomen entrepreneurs

Tripura Women Entrepreneurship Policy 2025–2030

A state policy for 2025–2030 to help women start and grow enterprises, especially in small, cottage and micro industries, with subsidies, market access and digital support.

Read the guide
TripuraSelf-employment

Swavalamban (Tripura self-employment programme)

The Government of Tripura’s self-employment generation programme, helping unemployed youth and SHGs become individual or group entrepreneurs with a subsidy on bank loans.

Read the guide
TripuraStartups

Tripura Startup Policy 2024

A sector-agnostic startup policy from the Directorate of IT, Government of Tripura, covering both IT and non-IT startups, with extra support for startups run by women.

Read the guide
TripuraMSMEs

Tripura Industrial Investment Promotion Incentive Scheme (TIIPIS) 2022

The state incentive scheme for new industrial units and MSMEs in Tripura, covering capital investment subsidy and a range of operational incentives.

Read the guide
CentralWomen entrepreneurs

Prime Minister’s Employment Generation Programme (PMEGP)

A credit-linked subsidy programme of the Ministry of MSME, implemented by KVIC, for setting up new micro-enterprises. Women and all applicants from the North East fall in the special category with the highest subsidy.

Read the guide
NAJRUL SHG receiving first prize at Saras Aajeevika Mela 2025, New Delhi

Success story

From a village in Mohanbhog to first prize in New Delhi.

NAJRUL SHG of Mohanbhog RD Block trained with us in advanced water hyacinth craft — a weed that chokes Tripura’s ponds, turned into bags, baskets and frames. At Saras Aajeevika Mela 2025 in New Delhi, their products took first prize.

Watch our story

A short film on how UTH Retail works with SHG women across Tripura.

Where we work

Working across Tripura

Our training teams have worked in Sepahijala, Dhalai, Gomati and South Tripura, and the packaging facility in Agartala serves SHGs from every district. We also work with partners in West Bengal from our Kolkata office.

Districts

West Tripura DistrictSepahijala DistrictGomati DistrictSouth Tripura DistrictDhalai DistrictKhowai DistrictUnakoti DistrictNorth Tripura District

RD blocks where we have trained

CharilamMohanbhogJampuijalaNalcharDurgachowmuhaniSalemaManuChawmanuGanganagarDumburnagarRaishyabariAmarpurKakraban

Frequently asked questions

Who can work with UTH Retail?

TRLM district and block units (DMMU and BMMU), Cluster Level Federations (CLFs), Village Organisations, Non-Farm Clusters (NFCs), producer groups, individual SHGs and women entrepreneurs, NGOs and CSR teams.

Do you only train, or do you also help sell the products?

Both. Every non-farm programme includes packaging and branding, and we link groups to melas, bulk buyers, online platforms and our own shop. On selected trades we also offer buy-back of quality-approved products.

Can our SHG use your packaging facility without taking a training?

Yes. Bring finished products to our Agartala facility and we will seal, label and pack them. We can also design the labels and boxes for you.

Where is UTH Retail located?

Our Tripura office is at Nirmala Bhawan, Ramnagar Road No. 9, Middle Road, Agartala 799001, and our West Bengal office is at 83 Nainan Para Lane, Baranagar, Kolkata 700036.

How do we request a training proposal or DPR?

Use the ‘Get a proposal’ form, call or WhatsApp us. Tell us the block, the number of women and the trade you have in mind, and we will come back with a proposal in your mission’s format.

Get in touch

Planning a livelihood programme for your block or cluster?

Tell us the trade, the number of women and the location. We will send a proposal in your mission’s format, usually within two working days.

Request a call back

We reply within one working day. Prefer to talk? Call +91 97749 73279.